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The Marketer's Guide to Content Aggregators in 2020
I love to travel. My husband and I try to spend our vacations becoming immersed in a culture. It's one of our favorite things to do together. As a content creator, I'm predictably an avid content...
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40% of People Say They Don't Read Blogs: Here's How You Can Still Get on...
According to our 2020 State of Marketing report, blogging is the third most utilized form of content marketing, just behind video and infographics. Like any successful strategy, many brands,...
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How to Run a Successful Virtual Event [+ Examples]
Nowadays, plenty of business is done virtually. For instance, you might begin your morning by answering emails and editing a colleague's blog post via Google Doc. Your colleague is working from home...
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11 Email Marketing Habits It Pays to Break
Before you break any email marketing habits or best practices, it's important to first understand why they work. Once you've mastered basic email content creation, you'll be in a better position to...
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Examples of Blogs From Every Industry, Purpose, & Readership
When you hear the word “blog”, what do you think of? Maybe your mind goes to stories about travel, yoga, and exciting new restaurants to try. What if I told you that, although these thoughts may be...
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Tips & Templates for Truly Memorable Product Announcements
Your organization spends time and money researching, developing, and implementing a great product. The next (ongoing) step is to bring awareness to that product and its changes. That's where you come...
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How to Write an Incredibly Well-Written Executive Summary [+ Example]
Whether you're an entrepreneur looking for investors for your small business, or the CEO of a large corporation, a business plan can help you succeed and is a critical component for long-term growth....
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How to Create a Product Launch Email [Outlines + Templates]
There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question...
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The Ultimate Guide to Local Marketing
When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood. As I got comfortable and established myself as a new Wrigleyville resident, I made a very important...
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6 Amazing Ways to Use Facebook Local Awareness Ads
I love learning, and recently, I've been pondering taking an online course or two at a local college, just to sharpen my marketing and communications skills. When I started doing some research, like...
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9 Ways Healthcare Marketers Should Utilize Social Media
Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic...
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42 of the Best Affiliate Programs That Pay the Highest Commission
Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs. Affiliate marketing is one of the best ways to monetize your blog,...
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How to Become an SEO Expert, According to HubSpot’s SEO Team
Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor...
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Why HubSpot's Director of Web Strategy Says Your Website Isn't About You
Welcome to 2020. In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Are you? The discussion of web strategy can...
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Remote Smarketing 101: How to Align Distributed Marketing and Sales Teams
To create the optimal customer experience, it's undeniably critical your sales and marketing teams are well-aligned. If you don't, your prospects will suffer. For instance, imagine this: your prospect...
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How AI Tools Dropped One Agency’s Reporting Time by 97%
As marketers in 2020, there's one major thing that we have in common: We're driven by data. Regardless of whether we're copywriters, social media managers, videographers, or web designers, data is key...
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Local Lead Generation: The Tips, Tricks, and Tools to Do It Right
Let's imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company's growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of...
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