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How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]
You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your...
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The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs
When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands,...
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The Ultimate Guide to Email Marketing
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early...
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9 of The Best Facebook Groups We've Ever Seen
Let's face it: the way people are using and interacting with Facebook is shifting. The same can be said for businesses, too. In the past, businesses looking to market using Facebook had one major tool...
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35 Podcast Stats That Advertisers Need to Know in 2020
If you're trying to connect with younger audiences, like millennials or Gen Z, odds are you've thought about creating a podcast for your brand. I probably don't need to tell you that podcasting takes...
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The Ultimate Guide to Social Media Analytics
There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to...
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How to Do A/B Testing: A Checklist You'll Want to Bookmark
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing...
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How to Structure a Kick-Ass Marketing Team for Any Company
 Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing . Want to know...
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5 Steps to Create an Outstanding Marketing Plan [Free Templates]
Do you take a good, hard look at your team's marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company's business goals...
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Everything You Need to Know About Business Process Automation
When I think of automation, my first thought is that judgment day from "The Terminator" is upon us. However, conspiracy theories aside, automation can actually help marketers grow better and do their...
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14 Time-Saving Tools for Managing Your Twitter Following
According to Hootsuite, Twitter has 145 million monetizable daily active users, and that number is growing. This and the open nature of the ecosystem makes it a great platform to put content in front...
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Why You Should SEO-Optimize Your Content, Even if Your Goal Isn't Organic...
Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he wrote: "Good SEO ... means consistent output of content....
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How to Use Internal Linking to Improve Your Website's SEO
Great content and attracting inbound links are major elements of your SEO strategy. If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving...
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How to Calculate ROI in Marketing [Free Excel Templates]
It's a brand new month, everyone! It's a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. But wait ... aren't...
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How to Bridge the Gap Between In-Person and Online Lead Generation
From a marketing standpoint, the great benefit of online channels is the ability to track and measure how effective they are. Knowing which social links led to a conversion, or which web pages...
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How to Determine Your Internet Marketing Plan Based on Your Revenue Goals
91% of marketers are confident that they're making marketing decisions that will positively impact revenue. Are you one of them? As marketers, we're well-versed in the main goals of internet...
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Your Email Testing Playbook for 2020 (& the Tools You'll Need)
A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Email marketers have...
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