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How To Promote Your Business
Okay, okay, I'll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts. For instance, today's lucky search...
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Integrated Media Planning: What It Is and How to Adopt it In Your Marketing...
A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. Then, a week or so later, I was watching Instagram stories, and I saw some influencers...
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How to Stand Out on Amazon, According to a Former Amazon Executive
Nowadays, Amazon is the largest retailer in the world. Additionally, in September 2019, over 150 million mobile users accessed the Amazon app, making it the most popular shopping app in the U.S. By...
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40 Remote Work Stats to Know in 2020
In 2020, workplaces are embracing remote work options more than ever before. This is definitely apparent at HubSpot, where we have a quickly growing fleet of more than 300 full-time remote employees...
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Facebook Ad Specs & Sizes in 2020: an Updated Guide
How many characters of text can News Feed ads have again? What about image dimensions for the Right Column sidebar? Between various image sizes and character requirements, figuring out how to optimize...
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12 Great Examples That Prove the Power of Repurposing Content
Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Those dips and plateaus in traffic can come from...
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Everything You Need to Know About Ecommerce Marketing
With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. For example, take ecommerce marketing —...
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How to Use SEO Data to Make Better Marketing Decisions
As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five...
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How to Create an SEO Strategy for 2020 [Template Included]
Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2019 shouldn't focus on...
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The Ideal Marketing Stack for Every Stage of Your Business
If your business has a web presence, odds are you support it with marketing tools — plural. If your marketing efforts rely solely on a single, siloed application, you're selling yourself short....
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5 Brands That Let You Try a Product Before Buying It [What Marketers Can Learn]
Recently, I took a leap of faith, and bought leggings online. I was nervous because of the obvious: I couldn't see the leggings in person or try them on in-store, and I wasn't sure how the sizing...
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Why Playing Games at Work Could Increase Productivity and Employee Satisfaction
Consider this — you're trying to add the final slides to an important presentation, but you can't seem to finish. Secretly, you want a change of scenery. You either want to pull up a game of solitaire...
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The Ultimate Guide to Mastering the Basics of Effective Social Media Advertising
It's hard to imagine any company today could be successful and experience substantial growth without advertising their product or service and brand on social media. Advertising is how businesses...
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How to Write Good Instagram Captions: 8 Bookmarkable Tips for Perfecting Your...
Instagram marketing is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what...
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HubSpot's Guide to Building a Killer Marketing Team
We all know the age-old expression, "There is more than one way to skin a cat." Though I've never tried, I'm going to guess they're right about that. Likewise, there are many different ways to build a...
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A Marketer's Crash Course to Hyperlocal Marketing
A couple of weeks ago, I was planning a trip to New York. I'd never been, so I was excited to start planning and figure out my itinerary. Once my hotel room was booked, I started looking for things to...
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