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7 Amazingly Effective Lead Nurturing Tactics
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage...
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Why CRM and Marketing Automation Need Each Other
When I was younger and I listened to Hannah Montana sing "The Best of Both Worlds," I didn't fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the...
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How to Write an Incredible Startup Marketing Budget for 2020
As a marketer, it's undeniably critical you're fully aware of your own budget and resources, and use that information when making decisions. For instance, let's say you're a marketer at a startup, and...
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How to Create a Revenue-Generating Google Ads Campaign
The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a...
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Are Amazon 'Sponsored Products' Ads Worth It?
Say you're in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right? Not so fast. Amazon came away with nearly 40% of the US ecommerce market...
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Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be...
There's a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be...
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What Is Twitch? How Do Brands Use It?
I am an avid player of The Sims video games. For over a decade, I've been a dedicated fan, buying each new release and playing them over and over again. Eventually, my interest in the simulation game...
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How 5 Brands Use WhatsApp For Marketing
In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. When the app launched in 2009, it was just a basic SMS platform that allowed...
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9 Ways to Deal With Imposter Syndrome Before It Hinders Your Success
"I got lucky." "I don't belong here." "I'm a fraud, and it's just a matter of time before everyone finds out." Sound familiar? Most of us have experienced feelings of doubt and unworthiness at some...
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Does Your Blog Need Its Own Social Media Channels?
If you were to take a quick scroll down my Instagram feed, you'd see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. And,...
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The Plain-English Guide to Local PPC
For the last few weeks, my husband and I have been ordering more takeout than ever. As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local...
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How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest...
There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate...
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4 Predictions Marketing Experts Got Wrong About Social Media in 2020
As a marketer, reading trending predictions or industry forecasts is the norm. But sometimes you just want to pull a Regina George and say, "Stop trying to make fetch happen. It's not going to...
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25 Stats That Prove Why Workplaces Need to Embrace Diversity
As a legally blind person who's held roles that involve editing, design, and highly visual tasks, I thought I had it easier than a lot of other visually impaired people in my field. I'd never been...
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12 Social Media Tools You Need to Use in 2020
You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so...
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