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7 Incredible Examples of A/B Tests by Real Businesses
Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B...
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Dwell Time is the SEO Metric You Need to Track
This morning, I made a quick Google search. When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn't find my answer, I...
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How to Create Squeeze Pages That Generate Tons of Leads
"You've got mail." At least, that's what you're hoping as a digital marketer — to show up in your audience's inbox. That's because capturing emails is an important tactic marketers use to gather...
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How to Perform Keyword Research and Rank in 2020 from HubSpot's SEO Senior...
Undoubtedly, search has changed in recent years. Consider, for instance, what happens when I search for the term "Skiing": I'm immediately shown images of skiers, as well as top stories related to...
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HubSpot Marketers Give 6 Tips for Fighting Burnout
Although the beginning of a new year can be filled with excitement and positive change, it also can be challenging or mentally exhausting to work on a number of intense projects with high...
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How to Find Your Target Audience
Vans are my favorite brand of shoes. They're comfy canvas shoes that come in an array of fun styles, types, and colors that appeal to a wide range of consumers. The shoe brand is a global company...
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How to Skyrocket Your Blog's Organic Traffic With a Search Insights Report
Four times a year, HubSpot's SEO team delivers a lovingly crafted report to our blogging team. This report has made a huge impact on our organic traffic and helped us set new records for leads and...
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60 Things to Double-Check Before Launching a Website
Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a...
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10 Social Media Content Ideas to Delight Customers
If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Namely,...
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5 Alternatives to Facebook, Google, and Amazon Ads
According to a recent survey from Lawless Research and Factual, marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Regardless of business...
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10 Email List Management Software Tools to Grow Your Brand
When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I'm pretty sure most marketers can agree: some emails are hard not to envy. From sparkling...
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How to Get Celebrity Endorsements — Even if You're Not a Huge Brand
From a buyer's perspective, customers tend to feel more obligated to make a purchase from someone they might trust, relate to, or idolize. That's why celebrity endorsements are so effective....
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How to Become a LinkedIn Thought Leader in 9 Easy Steps
Did you know that 40% of LinkedIn's 500 million members visit the platform daily? If you're a professional who wants to branch out as a thought leader in your industry, LinkedIn is an excellent place...
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Waterfall Charts: The Marketing Graph You Need to Hit Your Goals
Last November, my husband and I were on our honeymoon in Maui and one of the main activities we wanted to do was a zipline/hiking tour near the waterfalls. We dreamt of swimming in the cascading water...
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Header Tags: What They Are and How to Use Them
When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important. I just threw in bolded words and phrases that looked good, and hoped to...
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11 Best Practices for Facebook Cover Photos & Videos [Templates]
When people arrive at your Facebook Page, where do you think they first look? I'll give you some hints. It's a visual piece of content that sits at the top of your Page. Its dimensions are 820 pixels...
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