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Images, GIFs or Video: Which Perform Best on Instagram?
Instagram is a wildly popular platform for consumers and companies alike. One reason the platform is so successful is due to its visual nature. Not only are images and videos more engaging than...
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How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
Let's say your company decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is,...
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The Beginner's Guide to Structured Data for Organizing & Optimizing...
It’s Friday afternoon, and your team is jonesing for Happy Hour. For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new. What do you...
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8 Examples of Influencer Marketing on TikTok
Since TikTok launched in 2017, marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring...
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How to Build a Product Ecosystem Buyers Will Want to Be In
When I hear the word ecosystem, I think of my science class as a kid. Specifically, I remember having to choose an environmental ecosystem to do a project on. I chose the tundra ecosystem and talked...
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5 Examples of Sensory Branding in Retail
When I was in middle school, the coolest place to shop was Abercrombie & Fitch. I loved going in and picking out my favorite jeans and hoodies. The issue was that my mom — who I depended on to...
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12 Best Screen Recorders to Use for Collaboration
During my HubSpot on-boarding, marketing new hires had to watch recorded product demonstrations to learn the platform. These videos typically included a screen recording, webcam footage, and narrated...
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What is Local Advertising and How Does it Work? [+ Examples]
A couple of years ago, I ran to every grocery store and convenience store in my area, looking for one specific thing. I wasn't going to rest until I found it, and it took months upon months of...
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How to Make a Dramatic Career Shift, According to a Freelancer Who Made $3...
For many of us, New Years Resolutions likely include less social media, more time with friends, or a renewed focus on health and wellness (which is probably why my gym is packed throughout the month...
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Social Media Demographics for Marketers in 2020
We get it, fellow marketers —sometimes, you just need the numbers. The new year means a lot of things: new life changes, new opportunities, chances to change lives, and, for marketers, new campaigns...
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The 6 Stages of the Product Life Cycle
When I was 12 years old, I used to look through my older cousin's CD collection, a little confused. I didn't understand the need to have CDs when I could go on my iTunes and listen to all my favorite...
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Audience Targeting: What It Is and Why You Need It
Do you ever feel like your favorite companies just get you sometimes? For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like...
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What Is Market Share & How Do You Calculate It?
Growing up, I used to play "grocery store" with my sister. We'd go into our pantry, take out all the food, and set up a grocery store in our living room. I would typically "buy" goldfish. You might be...
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How to Gain Visibility When You Work Remotely, According to HubSpot Employees
When you land your first full-time remote job, you might be excited about the role's flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you...
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How to Repurpose Content Into a Podcast, According to HubSpot's Podcast Expert
2019 will be remembered as a tectonic shift in the world of podcasting. Nowadays, over 51% of the United States have listened to at least one podcast. Additionally, in 2019, over $650M was spent on...
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Snapchat vs. TikTok: What Marketers Need to Know
Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch. Since then, we've seen apps like Snapchat and...
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