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7 Brands That Got Inclusive Marketing Right
Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? If so, you're not alone. Growing up in a small town...
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The Human Element of Advertising, Why Targeting is Critical, and Other...
LinkedIn is a powerful tool for marketing -- in fact, a HubSpot study found LinkedIn generates the highest visitor-to-lead conversion rate at 2.74% Businesses in industries ranging from higher...
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What's a Competitive Analysis & How Do You Conduct One?
When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you're not sure, or if the last "analysis" you ran was a quick...
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The Beginner's Guide to Conversational Marketing
How did your grandparents, parents, and younger siblings grow up gossiping about the latest party? I bet they’d all have different answers. Don’t believe me? Let’s take a trip back in time. First, we...
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The Beginner's Guide to LinkedIn Marketing
Did you know LinkedIn has over 660 million users across the globe? Meaning the platform is one of the top social networks today. Now, an important question: Is your business using LinkedIn to its...
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The Best Time to Send an Email (Research-Backed)
Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails,...
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15 Podcast Tools to Take Your Show from Good to Great in 2019
Just like Sharpay Evans from "High School Musical" says, "It's out with the old, and in with the new." Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting....
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How the Fourth Industrial Revolution Could Affect Marketers
All around us, we're seeing implications of the Fourth Industrial Revolution on our daily routines. When was the last time you used Google Maps to get someplace? Or asked Siri a simple math question,...
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Performance improvement through self-talk
Speaking to others can be scary, but speaking to yourself is normal and can actually improve your speech performance overall... http://www.ops.coach/ See it on Scoop.it, via Operations Coach and...
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How to Calculate Hourly Rate for Freelance Marketers & Consultants
Let’s say you’re hiring a freelancer or two to help improve the marketing effort of a campaign. You’ve identified the project they’ll be working on, about how many hours it should take, and the...
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How to Write a LinkedIn Recommendation in 2019 [Quick Tip]
"Lisa has recommended you!" Awww, she has?! When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some...
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How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million
While every business owner likely realizes the integral role marketing plays in a business's overall success, marketing for marketing's sake isn't going to get you anywhere -- there has to be a clear...
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Understanding Critical Path in Project Management (Example Included)
Learn about critical path and how to calculate critical path tasks using the classic methods or automated through online project management software. www.ops.coach See it on Scoop.it, via Operations...
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The 22 best project management tools for business
Having the right set of tools to tackle analytics, requirements, change, and project progress will help project managers perform at their best. www.ops.coach See it on Scoop.it, via Operations Coach...
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Robots.txt: The Deceptively Important Part of Your SEO Strategy
When I first heard the term robots.txt, I'll admit, I didn't know what it meant. Instinctively, I imagined R2D2 from "Star Wars" and thought, "What do robots have to do with SEO?" If you're anything...
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How to Get a Google Ads Certification
In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad...
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Hiring a technical writer in the age of DevOps
As organizations mature their DevOps practices, it's time to make the technical writer a bigger part of the team. www.ops.coach See it on Scoop.it, via Operations Coach and Operations Management
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Debunking 3 Project Management Myths
Debunking 3 Project Management Myths webdevstudios.com | 9 days ago | 5 min read A website project manager does more than just document all the things. Learn what a dedicated project manager truly can...
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Is Coding the Next Must-Have Skill of the Modern Marketer?
Marketing has evolved over time from,"You can have any color you want as long as it’s black" to just-in-time marketing messages that might lead to your brand posting on Reddit. We're embracing digital...
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