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3 Types of Marketing Attribution Software to Try in 2020
Despite (and because of) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. Figuring out which channel or touchpoint convinces a...
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How change managers can craft an effective resume
Change managers can be a vital piece of an efficient and well-run organization. Here's how to show off your talents to get that great change manager job. Operations Coaching See it on Scoop.it, via...
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Building a cybersecurity roadmap: The path to success
Cybercriminals are constantly changing their tactics, and it’s no longer possible to prevent — or even detect — every attack. This makes traditional, reactive approaches to security inadequate....
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How to Craft Brand Messaging Your Target Audience Will Love
As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging. The brand has reinvented...
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RPA (Robotic Process Automation): What’s In Store For 2020?
Expect the growth to continue as well as the aggressive expansion into areas like AI (Artificial Intelligence)... Operations Coach and Operations Management See it on Scoop.it, via Operations Coach...
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Tim Talks: Tactics for Growing Change Management Capability
In this Tim Talks video, Tim Creasey discusses how growing a capability in change management fundamentally changes how we do change. Business Operations Management See it on Scoop.it, via Operations...
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The 18 Most-Followed TikTok Brands and Influencers
After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade Like any trendy social...
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5 areas of focus when adopting AI in your organization
Too many corporate AI pilot programs fail. Here are the five areas you should focus on to get your company's AI initiatives soaring. Operations Consultant See it on Scoop.it, via Operations Coach...
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Why Use an Organizational Transformation Model?
What is an organizational transformation model? And how do businesses benefit from them? Learn examples, best practices, and tips in this article. Operations Consulting See it on Scoop.it, via...
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The Beginner's Guide to Customer Targeting
Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. Other times, you can calculate your moves to execute a strategy with a proven track record. But what about a...
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How to tackle a supply chain transformation
Supply chain transformation is a requirement as customer expectations rise to new levels. Here's an in-depth look at the forces for change and advice on ways to create success. Business Management...
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How to achieve a successful Change Management process
Atrebo is a company specializing in the development and implementation of asset management and infrastructure solutions... Business Management Consulting See it on Scoop.it, via Operations Coach and...
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50 Bright Ideas for Promoting Content to Drive Leads
There's nothing quite as euphoric as launching a new piece of content. You've put in days, weeks, or even months' worth of work into it, and nothing can express your excitement to get in front of the...
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Adapting to the New Era of Search, According to Moz's SEO Scientist
The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. While Google is still the number one traffic source for most sites on the web, over...
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5 Dos and Don'ts When Making a SMART Goal [Examples]
When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years to bulk up and improve my skills, I knew I had a...
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6 Effective Ways to Use Video in Your Email Marketing
This morning, as usual, I started my day by checking my emails. While this process doesn't usually excite me and is just my method for waking up, I came across a subject line that made my heart race...
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Should You Hire an Organizational Effectiveness Consultant?
What are the benefits to hiring an organizational effectiveness consultant? Learn the pros and cons of hiring a consultant in this article. Operational Management Coach See it on Scoop.it, via...
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