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The Anatomy of a Perfect Podcast Episode, According to HubSpot's Podcast Expert
Over the past few years, podcasts have undeniably risen in popularity. In fact, almost a quarter of all Americans listen to a podcast each week -- for reference, that's nearly four times the amount of...
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4 Tests That Boost Pinterest Ad Conversions, According to a PPC Expert
In Q2 of 2019, Pinterest reportedly hit 300 million monthly active users. The social media platform, which encourages users to share and pin image-based posts to boards for inspiration and...
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The Ultimate Guide to Creating Compelling Webinars
Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential...
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How We Grew Our HubSpot Academy Instagram Conversions by 475% for Only $6 per...
Instagram allows brands to reach a massive global and engaged audience, humanize their content, showcase their products or services, and inspire their fans. Over one billion people use the app...
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Permalinks: What They Are & How to Structure Them for Max SEO Value
What comes to mind when you think of SEO? "Permalink" probably isn't the first or second thing, maybe not even the tenth thing. The truth is, though, permalinks and SEO have a lot more in common than...
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Claudia Cavalluzzo: A network of support is the real prize for entrepreneurs...
In the last 10 years, a plethora of business competitions, accelerators, business ­incubators and business awards have emerged in Scotland. In this very active ecosystem, people are...
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Bring Customer Loyalty Under the Customer Experience Umbrella
Why is there such a disconnect between loyalty and customer experience efforts, and how can they be more aligned? Chief Operating Officer's insight:Ops Coach See it on Scoop.it, via Operations Coach...
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A Comprehensive List of HTTP Status Codes
One day I was scrolling through BuzzFeed (as one does … ), when, all of a sudden, I got the dreaded 404 error code. As a user, I didn’t understand why I was getting an HTTP status code, or what it...
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8 Little-Known Instagram SEO Techniques for Increasing Reach
Instagram is an undeniably viable platform for marketing in 2019. In fact, Instagram has officially reached more than one billion active monthly users -- which means it's now more popular than social...
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21 Great Examples of PowerPoint Presentation Design [+ Templates]
We can all agree there's more than one way of doing something. For example, some people default to the "loop, swoop, and pull" method when they tie their shoes, while others swear by the "bunny ears"...
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How Our Main Competitor Helped Chanty Increase Leads by 10K
In any industry, a competitive analysis is an important component of your marketing strategy. However, particularly if you're a small business, beating the market leader can feel impossible....
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10 Clio Winning Campaigns That Marketers Can Learn From
When you're building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. Not only are there hundreds of different advertising tactics out...
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The Ultimate Guide to Integrated Marketing
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants. One thing I’ve noticed about Southwest is...
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Entrepreneurial education is coming of age
Leading universities and the non-mainstream ones, too, have campuses dedicated to entrepreneurship education, which is seen as the answer to economic slowdown and joblessness. Chief Operating...
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'Accidental Entrepreneur' to Speak to City of Newport Business Club
A businesswoman who describes herself as an ‘accidental entrepreneur’ will be the guest speaker at the latest meeting of the City of Newport Business Club. Chief Operating Officer's...
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Social Media Marketing: The Ultimate Guide
As I scroll through my Instagram feed every day (cough, cough...multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing,...
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How to Do Market Research: A 6-Step Guide
Today's buyers hold all of the power when making a purchasing decision. You're also likely aware that they're doing some of their research online. But have you really adapted your marketing plan to...
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35 Office Costume Ideas for Marketing Nerds & Tech Geeks
Halloween is a fun holiday, and it doesn't get the attention it deserves. It doesn't have recognizable songs or vacation days associated with it, and it falls on a busy time of year for most people in...
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