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53 Facebook Statistics to Know for 2019
As a marketer, it’s useful to keep track of social media sites by the numbers. Statistics help organize where to invest your ad dollars in content and which areas to avoid. Whether you’re interested...
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To Support Entrepreneurs, Constructing Cool Spaces Isn’t Enough –
The appeal of the “build it and they will come” mentality is its simplicity. But the constraints for new businesses are often different for each city. Chief Operating Officer's insight:Project...
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Is Your Legacy Industry About to be Disrupted?
In this contributed article, Greg Robinson, Managing Director for 4490 Ventures, discusses what’s next for entrepreneurs, now that the commoditization of consumer-facing IoT has made such incredible...
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Will My Professional Experience Make Me a Great Franchise Owner?
Franchises can be a career transition if you're interested in entrepreneurship. Learn about the professional experience that makes great franchise owners. Chief Operating Officer's insight:Project...
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Podcast Advertising: 5 Experts Reveal Their Secrets
Are you one of the 150 million Americans who commute to work every day? If so, I'm guessing you've listened to a podcast or two. You're not alone. According to Infinite Dial, U.S. podcast audiences...
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Theranos Whistleblower on How to Spot Red Flags at Sketchy Startups
“Realize your own intention to speak up. And prepare yourself a little bit,” said Erika Cheung, a former chemist at debunked biotech startup Theranos. Chief Operating Officer's insight:Operations...
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Is Your New Business Actually Ready to Grow? Take These Three Steps First
Before you grow your business, take a moment to flesh out your processes. Your future self will thank you for not skipping this piece of business advice. Chief Operating Officer's insight:Operations...
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Opening an Etsy Shop: The Ultimate Guide on How to Start an Etsy Business
Follow our step-by-step guide to learn how to start an Etsy shop. It may seem complex at first, but opening an Etsy shop is actually pretty straightforward. Chief Operating Officer's...
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How to Make a Video: a Step-by-Step Guide
In 2019, video marketing is being used more than ever. A whopping ;87% of businesses say they use it as part of their overall inbound strategy. Despite its success, creating a video may seem daunting...
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How a Visual Language Can Spell Success for Your Next Marketing Campaign
Whether you're bingeing an original series on HBO or scanning your Instagram feed, high-quality visual content is now easier to find than ever. Which means visual content is now an absolute necessity...
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How to Design a Logo [Step-by-Step Guide]
I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we'll always be able to recognize (even without the brand's name attached)....
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The Creative Economy 101 – Are you creative? | EU-Startups
It’s tempting these days to take a very bleak view of humanity because of human-created climate change, the threat of wars, the world’s general insecurities, or the daily acts of economic and...
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AfDB creates index to track, boost lending to women in Africa
AfDB will soon start tracking how much loan is given to women across the continent through its new initiative, the Women Financing Index (WFI). Chief Operating Officer's insight:Operations Management...
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The surprising decline of entrepreneurship and innovation in the West
The idea that we are living in an entrepreneurial age, experiencing rapid disruptive technological innovation on a scale amounting to a new "industrial revolution" is a pervasive modern myth. Scholars...
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15 of the Best Free Website Builders to Check Out in 2020
It's almost impossible to maintain a successful business without a fully functional, responsive, SEO-compatible website -- but you don't have to shell out the big bucks to afford one. There are plenty...
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27 Ways to Drive Traffic to Your Website
You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is "Why can't I drive traffic to my website like this?" If...
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How to Create a Wikipedia Page for Your Company
If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones, or a collection of random facts on Zebras. In short,...
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