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A Step-by-Step Guide to Advertising on Instagram
With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can...
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How to Reduce Page Weight on Your Website [Quick Guide]
When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it. And people do notice how long a page takes to load. In fact,...
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How HubSpot Built a World-Class Conversational Marketing Program
Over the last few years, HubSpot's audience has gotten chatty. Chatbots and live chat became some of the most popular ways to reach HubSpot and the humans here. For years, prospects have wanted to ask...
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The 5 Best Podcast Editing Software, According to HubSpot's Senior Podcast...
You've had the thought. You know — the one that kicks in on your way to the store, during the daily traffic jam, or underneath your subconscious before you fall asleep each night: I should make a...
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8 Strategies for Writing Product Descriptions That'll Generate Revenue
I'll admit it -- I love online shopping. Recently, I've been shopping online more than ever. And I'm not the only one. In fact, last year annual online sales were over $3 billion. In 2020, online...
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12 Social Media Tools You Need to Use in 2020
You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so...
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25 Stats That Prove Why Workplaces Need to Embrace Diversity
As a legally blind person who's held roles that involve editing, design, and highly visual tasks, I thought I had it easier than a lot of other visually impaired people in my field. I'd never been...
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4 Predictions Marketing Experts Got Wrong About Social Media in 2020
As a marketer, reading trending predictions or industry forecasts is the norm. But sometimes you just want to pull a Regina George and say, "Stop trying to make fetch happen. It's not going to...
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How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest...
There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate...
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The Plain-English Guide to Local PPC
For the last few weeks, my husband and I have been ordering more takeout than ever. As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local...
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Does Your Blog Need Its Own Social Media Channels?
If you were to take a quick scroll down my Instagram feed, you'd see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. And,...
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9 Ways to Deal With Imposter Syndrome Before It Hinders Your Success
"I got lucky." "I don't belong here." "I'm a fraud, and it's just a matter of time before everyone finds out." Sound familiar? Most of us have experienced feelings of doubt and unworthiness at some...
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How 5 Brands Use WhatsApp For Marketing
In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. When the app launched in 2009, it was just a basic SMS platform that allowed...
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What Is Twitch? How Do Brands Use It?
I am an avid player of The Sims video games. For over a decade, I've been a dedicated fan, buying each new release and playing them over and over again. Eventually, my interest in the simulation game...
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Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be...
There's a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be...
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